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        Digital PR
        Digital PR
        Take the high ground of heated topics and seize fleeting communication opportunities
        Background and Challenges
        Public relations practitioners need to constantly master the overall dynamics of sales and marketing and communication as well as communication trend.
        Business ChallengesBackground and Challenges
        • How should public relations practitioners master brand dynamics?
        • How should media investment effectiveness be evaluated?
        • How should health conditions of brand be mastered?
        • Does communication content involve market enthusiasm?
        Background and Challenges
        Solution Features
        Making use of world-leading AI engine, rich Chinese database as well as life-cycle big data smart governance system, Wisers offers PR experts the digitalised PR solutions, allowing them to grasp the hot buzz for further communication opportunity.
        Wisers Public Relations Digitalised Solutions

        Public relations monitoring

        Brand's public sentiment monitoring

        Competitors' public sentiment monitoring

        Negative pre-alert and crisis tracking

        Industry market intelligence collection

        Industry hot spot observation

        Industry topic involving heated discussions

        Industry sales and marketing hot spot

        Industry buzz boosting factor

        Product reputation observation

        Product enthusiasm analysis

        Product reputation analysis

        New product discovery

        Media investment

        KOL selection and impact evaluation

        Media impact monitoring

        Performance evaluation on brand collaboration and sponsor

        Reputation performance

        Corporate brand favourite level

        Corporate brand image

        Corporate reputation index

        Brand positioning

        Market hot spot tracking

        Brand positioning adjustment

        WiseOne Intelligent Data Platform

        Wisers Media Centre

        Omni-network public sentiment monitoring anytime covering oneself, competitors' products and industry

        Wise BI

        Smart and in-depth data analysis, with easy explanation on sales and marketing data and assisting decision-making

        Wise Influencer

        Data pre-test, impact monitoring, KPI evaluation, getting comprehensive KOL sales and marketing data

        Wise Search

        World-leading Chinese media information and business intelligence database, with quick securing of news and information closely related to business

        Wise Hot Buzz

        Consolidate the hottest topics of the entire network, commencing daily online information intake for industry experts

        Wise Event Analysis

        Provide easy explanation on communication track and impact of events, enabling a full grasp on communication dynamics and trend

        Wisers Rich Chinese Data Asset Base

        Data: Data coverage featuring remarkable depth and breadth

        740,000+ Raw information sources

        100+ Billion historical data

        100+ Million real-time data delivery

        Information: World-leading data governance capability

        Natural language processing

        Image identification

        Video analysis

        Knowledge: Knowledge maps covering 14 major industries

        In-depth knowledge maps covering a wide range of vertical industries

        In-depth data business insight

        Benchmarking for 10 major industries, AIDA consumer insight model and social media filter model etc

        Wisdom: Business decision-making solutions based on years of expertise in the industry

        Wise Business Analytic Solution

        Solution Advantages
        • Rich Chinese Data Asset BaseRich Chinese Data Asset Base
          ? Raw Data: Massive data resources
          ? Information: Leading data governance capability
          ? Knowledge: Industry data correlation capability
          ? Insight: Capability for in-depth business insight based on big data analysis
          ? Wisdom: Business smart decision-making solutions
        • World-leading AI Intelligence EngineWorld-leading AI Intelligence Engine
          ? World-leading Chinese NLP technology
          ? Out-of-the-box AI business model matrix
          ? 25+ International invention patents
          ? 100+ AI and big data experts as team members
        • Life-cycle Data Governance System Life-cycle Data Governance System
          ? One-stop data management and analytical platform
          ? Seamless access to comprehensive data
          ? Industrial level data process SOP
          ? Real-time unstructured data processing
          ? Smart big data governance platform
          ? 360-degree multi-dimensional data analysis, with one-click for deployment and cloud-native feature
        • Business Decision-making Solution Driven by AIBusiness Decision-making Solution Driven by AI
          ? Based on sources from omni-media data insight
          ? AI-empowered business insight platform
          ? In-depth interpretation and strategy solutions by industry experts
          ? Life-cycle professional consultancy services
        Customers
        • 匯豐
        • 招商證券
        • BCG
        • 小米
        • 蘋果
        • 寶馬
        • 復旦大學
        • 星巴克
        • 中國平安
        • 中國移動
        • 中國聯通
        • 機器島
        Performance evaluation on brand collaboration and sponsor
        Making use of world-leading AI engine, abundant and rich Chinese data asset base as well as life-cycle big data smart governance system, Wisers offers sales and marketing practitioners digitalised solutions, enabling a big data-based comprehensive and real-time overview of dynamics. Communication trend and public sentiment can thus be better mastered, and winning decision-making is made possible.
        MorePerformance evaluation on brand collaboration and sponsor
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