Enhancing the Intelligent Decision-Making Ability of Financial Institutions──Wisers' AI and Big Data Analytics

Whenever people go online to search for information or go online-shopping, they leave behind little bits of footprints- customer behavioural data. Gather this bits by bits of “footprints” will be a mass amount of data, with the analytical tool, this can provide precious insights for enterprises looking to refine their decision-making processes. Big data analytics can be used to gain accurate market insights, identify business opportunities, avoid risks and maintain corporate reputations.At this point in time, not many financial institutions are making good use of big data analytics. After thorough research, we’ve summarized a few key reasons for this:

2020-08-25 15:02:10

Wisers and Isentia Agree Regional Clients Transfer: Expansion cements Wisers leadership in all-media insight

Wisers Information Limited (“Wisers”) will bring on board Isentia’s clients in Beijing, Shanghai, Taiwan and Hong Kong. These clients of the Australia-based media intelligence and insights solutions provider will be served by Wisers going forward. The move further strengthens the Wisers platform and will enable the company to serve all clients better with insights and scalable solutions.

2020-07-08 11:20:14

A lesson in Crisis Management: Key PR strategies dealing with ANGRY netizens - inspiration from Wisers big data research webinar

With “anger” being the most outstanding emotion expressed online during the epidemic period, it is also a common emotion found on social media platforms. In Wisers big data, the measurement of “anger” is beyond the easy count of emoji, but to apply AI analysis of post and comment content. In the SNS world, “anger” can emerge from unexpected topics and in unexpected ways, which can be highly infectious. It needs attention and handle with care, or it could, perhaps at a stunning pace, develop into corporate/brand crises.

2020-06-29 15:14:19

"Epidemic Index 2.0” was reported by 20 media which proves Wisers' credibility

Wisers released a “Epidemic Index 2.0” report on 11th June, 2020 which analysed the big data with AI technology to provide the insights of epidemic development, netizens' sentiments and government's policies. We are glad that the report insights were widely used by 20 media including TV program, newspaper, online newspaper and Radio for the news reporting. Wisers will keep conducting more researches on current events. Read the full epidemic report and subscribe from https://www.listen2hk.com.

2020-06-18 15:22:10